Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Now, we offer a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues. A correlation guide covers new information and provides new page references, providing reader-friendly cross-referencing to all ancillaries of Contemporary Marketing, 10/e .
"synopsis" may belong to another edition of this title.
About the Author:
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
"About this title" may belong to another edition of this title.
- PublisherDryden Press
- Publication date1974
- ISBN 10 0030885183
- ISBN 13 9780030885181
- BindingHardcover
- Number of pages491
-
Rating