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Giants of Enterprise: Seven Business Innovators and the Empires They Built - Hardcover

 
9780066620350: Giants of Enterprise: Seven Business Innovators and the Empires They Built
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An acclaimed business historian provides a fascinating glimpse into the minds, lives, and strategies of seven extraordinary CEOs, including George Eastman, Thomas Watson, Henry Ford, and Andrew Carnegie, who successfully mastered cutting-edge technology and created lasting corporate empires. 29,000 first printing.

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About the Author:

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he has served on the faculty for more than two decades. He has taught both marketing and business history, published widely, and consulted for numerous companies.

From Library Journal:
Business historian Tedlow (Harvard Business Sch.) presents seven magnates in a historical context that reflects the growth of the United States as an economic power from the mid-1800s to the latter part of the 20th century. Presenting biographical essays divided chronologically into three sections, he first discusses Andrew Carnegie (U.S. Steel), George Eastman (Kodak), and Henry Ford (automobiles) and their contributions to the emergence of America as an economic force. The founding of IBM by Thomas Watson Sr. in 1924 and Revlon by Charles Revson in 1932 are then used to highlight technological leadership and marketing, respectively. The leadership, management, and determination of Robert Noyce (Intel) and Sam Walton (WalMart) demonstrate the success of entrepreneurs in recent times. Each essay concerns the central figure and his contribution, personal attributes and faults, family, close associates, and a history of the specific industry and American society at the time. Well-documented and very readable, this compendium is a good addition to academic and large public libraries. Steven J. Mayover, Philadelphia
Copyright 2001 Reed Business Information, Inc.

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  • PublisherCollins
  • Publication date2001
  • ISBN 10 006662035X
  • ISBN 13 9780066620350
  • BindingHardcover
  • Edition number1
  • Number of pages528
  • Rating

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