Items related to Entrepreneurship
"Entrepreneurship", by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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About the Author:
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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- PublisherMcGraw Hill Higher Education
- Publication date2004
- ISBN 10 0071111441
- ISBN 13 9780071111447
- BindingHardcover
- Edition number6
- Rating
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Entrepreneurship
Published by
McGraw-Hill Education
(2004)
ISBN 10: 0071111441
ISBN 13: 9780071111447
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA79000711114416
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