The Mind within the Brain: How We Make Decisions and How those Decisions Go Wrong - Softcover

"David Redish is a leading neuroscientist known for his pioneering, creative work.
In this thoughtful book, he clearly describes the latest findings in brain science to
help readers better understand what really drives the choices we make."
--Tali Sharot, Affective Brain Lab, Cognitive, Perceptual, & Brain Science, University
College London, author of The Optimism Bias

"Over the last decade there has been an explosion in our understanding of how the
brain makes decisions. This book, written by one of the leading scholars in the
field, is a must read for anyone interested in this area."
--Antonio Rangel, Professor of Neuroscience and Economics, California Institute of
Technology

"Many parts that make up the mind have been found by now, the product
of experiments and deductions from psychology, behavioral economics,
neurophysiology, brain imaging, robotics, and even the philosophy of mind. A
distinguished researcher in neurophysiology and behavior, Redish has started
with the basic purpose for which the mind evolved--making decisions--and has
used it to organize what I judge to be the best synthesis now available of these
findings. In this book, he calls on his extensive working knowledge of all these
fields to explain in readable steps how the elements of decision work--and often
fail to work. With meticulous but unobtrusive documentation for readers who
want to go deeper, this book will appeal to novice and expert alike."
--George Ainslie, author of Breakdown of Will and Picoeconomics

"Decisions are sometimes conscious, but surprisingly often not. With an engineer's
attention to mechanisms and a novelist's feel for an engaging story, Redish shows
how this tension is not only possible, but sits at the core of human struggles,
triumphs, and failures."
--Don Ross, University of Cape Town and Georgia State University, author of
Economic Theory and Cognitive Science: Microexplanation

A. David Redish is Distinguished McKnight University Professor in the Department of Neuroscience and the Graduate Program in Neuroscience at the University of Minnesota.