Psychology: The Brain, The Person, The World, Second Edition - Hardcover

Respected authors Stephen Kosslyn and Robin Rosenberg, along with Allyn & Bacon Publishing, present to you an unparalleled text and technology program that makes the most of your students' learning experience.

The Text: Through their own research, clinical work, and their experiences as teachers, Kosslyn and Rosenberg have found that exploring psychology from multiple perspectives enhances student learning. By examining psychological concepts from the levels of the brain (biological factors), the person (beliefs, desires, and feelings) and the world (social, cultural, and environmental factors) and their interactions, students are encouraged to organize and integrate topics within and across chapters, and actively apply psychology to their lives. New to the second edition is an increased emphasis on the process of psychological research so that students can better appreciate the excitement of scientific discovery. The second edition includes an additional chapter devoted to research methods (Chapter 2) and a new in-text feature called “Understanding Research.”

The Technology:
Allyn & Bacon Introduces MyPsychLab, where learning comes to life!
MyPsychLab is an exciting new online learning and teaching tool designed to increase student success through assessment and research features, and quickly and easily give instructors access to every imaginable web resource needed to teach and administer an introductory psychology course - all housed in one rich site.

Increase Student Performance!
MyPsychLab provides students with multiple structured testing and quizzing opportunities within each chapter to reinforce concepts presented. Results from these assessments then generate an Individualized Study Plan, which allows students to pinpoint exactly where additional study and review is needed. MyPsychLab also offers students access to The Tutor Center, a free, one on one tutoring service during afternoon and evening hours.

Strengthen Research Skills!
MyPsychLab also offers students access to Research Navigator(tm)Pearson Education's online database of academic journals. Research Navigator(tm) is the easiest way for students to start a research assignment or research paper. Complete with extensive help on the research process and three exclusive databases of credible and reliable source material including EBSCO's ContentSelect Academic Journal Database, New York Times Search by Subject Archive, and “Best of the Web” Link Library, Research Navigator(tm) helps students quickly and efficiently make the most of their research time.

Bring Learning to Life with Simulations!
Visual learning enhances test scores; students will test better after not only reading about psychological material, but actually seeing the concept come to life with the help of multimedia. At the center of MyPsychLab are highly interactive simulations that bring learning t o life.

Learning in Context For Students!
MyPsychLab is built on the strength of learning in context. Students actually use the e-book - in exactly the same layout as the printed version - to launch multimedia resources such as animations, video clips, audio explanations, and activities, and profiles of prominent psychologists.

And, MyPsychLab is easy to use!
MyPsychLab is a turn-key solution; instructors can spend as much or as little time as they'd like creating their course. Our content is pre-loaded and fully customizable to meet each instructor's individual needs.

To discover where learning comes to life, log on to www.mypsychlab.com, and begin exploring the many features of MyPsychLab today!

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include
Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).