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Affective Intelligence and Political Judgment - Softcover

Marcus, George E.; Neuman, W. Russell; MacKuen, Michael

 
9780226504698: Affective Intelligence and Political Judgment
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ISBN 10: 0226504697 ISBN 13: 9780226504698
Publisher: University of Chicago Press, 2000
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Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research.

The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning.

Remarkably accessible, Affective Intelligence and Political Judgment urges social scientists to move beyond the idealistic notion of the purely rational citizen to form a more complete, realistic model that includes the emotional side of human judgment.

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About the Author:
George E. Marcus is professor of political science at Williams College and the author, coauthor, or coeditor of seven books, including, most recently, Political Psychology: Neuroscience, Genetics, and Politics.

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  • PublisherUniversity of Chicago Press
  • Publication date2000
  • ISBN 10 0226504697
  • ISBN 13 9780226504698
  • BindingPaperback
  • Edition number1
  • Number of pages213
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