The overall approach of UNDERSTANDING BUSINESS STRATEGY is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic reliability as the authors other texts, the subject of strategic management will be studied at a more basic, fundamental level and with a greater effort to help students integrate and synthesize knowledge from prior business courses. This fundamental text overtly supports students' efforts to master strategy, and features will be built in to create a tone that is tutorial, student- friendly and with a vision of the student as a future business practitioner. This text relies heavily on a model that will illustrate process, and that model is reiterated graphically across chapters, as well as providing an overarching framework, simply including "Vision, Strategy and Implementation."
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About the Author:
R. Duane Ireland is a University Distinguished Professor and holder of the Conn Chair in New Ventures Leadership in the Mays Business School, Texas A&M University. He teaches strategic management courses at all levels. He has more than 200 publications. His research, which focuses on diversification, innovation, corporate entrepreneurship, strategic entrepreneurship, and the informal economy, has been published in an array of journals. He has served as a member of multiple editorial review boards and is a former editor of the Academy of Management Journal. He has been a guest editor for 12 special issues of journals. He is a past president of the Academy of Management. Dr. Ireland is a fellow of the Academy of Management and a fellow of the Strategic Management Society. He is a research fellow in the Global Consortium of Entrepreneurship Centers and received an award in 1999 for Outstanding Intellectual Contributions to Competitiveness Research from the American Society for Competitiveness. He received the Falcone Distinguished Entrepreneurship Scholar Award from Syracuse University in 2005, the USASBE Scholar in Corporate Entrepreneurship Award from USASBE in 2004, and the Riata Distinguished Entrepreneurship Scholar award from Oklahoma State University in 2014. He received awards for the best article published in Academy of Management Executive (1999), the Academy of Management Journal (2000) and the Journal of Applied Management and Entrepreneurship (2010). He received an Association of Former Students Distinguished Achievement Award for Research from Texas A&M University (2012). In 2014, Dr. Ireland was listed as a Thomson Reuters Highly Cited Researcher (a listing of the world's most influential researchers) and he was also listed as one of The World's Most Influential Scientific Minds (a listing of the top cited researchers in science around the globe).
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- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 032428246X
- ISBN 13 9780324282467
- BindingHardcover
- Edition number1
- Number of pages268