Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality - Hardcover

"In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this realization you will optimize opportunities and become irresistible to your customers and prospective employees by simply being yourself–on purpose."
–Hal F. Rosenbluth, Chairman and CEO, Rosenbluth International

"Experts say that it’s better to know something about your spouse than everything about marriage. In Companies Are People, Too, Sandra Fekete proves that it is also better to know the essence of your company than all about business. Her insights are presented clearly, providing readers with the enlightenment they’ll need to manage, function in, or market their own business. This is a breakthrough book. I recommend it highly."
–Jay Conrad Levinson, author, the Guerrilla Marketing series of books

"Sandy Fekete’s breakthrough book will be a significant benefit to executives looking to maximize the power of their corporate brands and to build a more reflective and constructive relationship with employees–ultimately improving the bottom line. This book will help those executives who understand this important value proposition."
–James R. Gregory, CEO, CoreBrand, LLC, coauthor
Marketing Corporate Image

"Companies trying to build their brands often don’t know what they stand for–what is the customer experience their brand promises? Companies Are People, Too, with the perfect balance between theory and practice, gives readers the tools to identify the personality behind their brand promise, and then live that personality."
–F. Joseph LePla and Lynn M. Parker, coauthors
Integrated Branding and Brand-Driven

"Finally, a book based on solid theory that brings companies to life. This exciting new view of organizational personality provides a refreshing approach that allows leaders to set aside their personal preferences and lead large-scale change, culture transitions, and strategic planning according to their companies’ innate preferences."
–Henry L. Thompson, PhD, President and CEO
High Performing Systems

Every company has its own preferred way of doing business, and leaders must recognize and work within those parameters to achieve success. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.

Companies Are People, Too contains an 84-item questionnaire designed to assess the innate strengths, growth opportunities, character, and values of your company. It also offers a prescriptive plan for allowing your company to thrive according to its own set of values and preferences. What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas.

Research suggests that eight in ten CEOs hold a far different perception of their company’s character than their employees and customers do. In fact, those at the top of the corporate ladder rarely see the full picture, which is why this diagnostic program is so useful in showing business leaders a true portrait of their company.

The book is presented in three sections that accomplish three tasks. The "Discover" section introduces the theories on which the system is based and presents the questionnaire you’ll use. The "Articulate" section guides you through the process of creating your company’s persona, and defining its core vision, mission, and values. Lastly, the "Live" section provides examples and ideas to help you make decisions and enact changes that fit with your company’s unique personality. Companies Are People, Too is a simple, effective business tool that aligns an organization with its core personality for spectacular results.