Festival and Special Event Management - Softcover

The role of marketing and communication, environmental planning,the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. The edition offers students a current, relevanttextbook for their study and professional reference.

Features:

• End-of-Chapter case studies profile staged events toillustrate various concepts as presented n the text.
• Industry professionals present real-world examples.
• 'Event Profile' vignettes feature the diversity of events, theindividuals who work within the industry and the process offormulating and organising an event.

New to This Edition:

• A chapter on environmental planning and events
• A chapter on the perspective various groups have ofevents
• Expanded content on the marketing of events
• Expanded content on the law and events
• Additional content on risk and occupational health and safetymanagement

The experienced authors have taught event management throughoutAustralia and in locations as diverse as Kuala Lumpur, Beijing,Edinburgh, Auckland and Cape Town.

New to the third edition

• A new chapter on event tourism
• A new chapter on the project management of events
• Even profiles throughout the text and end-of-chapter case studies that highlight events and their associated issues.
• Substantial revision of the chapters 'Strategic marketing of events' and 'sponsorship of events'
• More discussion of the importance of festivals and events to regional centres.