A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
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- PublisherWiley
- Publication date1992
- ISBN 10 0471577758
- ISBN 13 9780471577751
- BindingPaperback
- Edition number2
- Number of pages256
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Rating