In our increasingly entrepreneurial society, marketing skills and strategies are becoming absolutely essential to business success. In fact, most businesspeople would argue that without proper marketing even the smallest business stands little chance of surviving. But how does one develop the proper marketing skills to move ahead? Do you really have to spend heaps of money and time for night school to formally learn the principles you think you should know or may practice already? The answer is a definitive NO. Here, Michael Muckian delivers in one easy-to-use reference all the benefits of a formal graduate marketing degree program.
Muckian presents essential marketing information on a broad range of topics in a concise yet comprehensive format. Featuring tips, techniques, and ideas, as well as insightful solutions to the toughest on-the-job questions, here are the tools businesspeople need to effectively market a wide range of products and services, build profits, and increase customer satisfaction.
From basic marketing principles to building a marketing budget, from copywriting and design techniques to product launches and public relations, readers will come away with a sophisticated understanding of contemporary marketing issues, strategies, and techniques that will put them in the fast lane to achieving marketing success. Packed with charts, tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.
Written in an upbeat and dynamic style, this nuts-and-bolts resource is perfect for any businessperson who is in need of MBA marketing savvy but only has time for the facts, not the fluff.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 38584704-75
Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39564735-6
Book Description Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00038326978
Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Seller Inventory # G0735202079I4N00
Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006291766
Book Description Paperback. Condition: Very Good. Prentice-Halls' One Day MBA in Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780735202078
Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_388442612
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780735202078
Book Description Condition: Used. pp. xix + 316 Index. Seller Inventory # 2650389492
Book Description Condition: Used. pp. xix + 316. Seller Inventory # 58154539