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Ultimately, this is a book about grit and determination. "Building the Home Depot was a tough, uphill battle from the day we started," they write. "No one believed we could do it and very few people trusted our judgment." The two cofounders launched the company only after they were fired by a California hardware retailer because of politics. The Home Depot lost $1 million in its first year of operation in Atlanta. Today it's one of the great successes on Wall Street, with more than 700 stores across the country and 160,000 employees.
One reason the book is so engaging is that it includes corporate anecdotes. A favorite: the company banned wild parties after several employees were demoted and a couple were fired in the wake of a drunken annual managers' meeting. Another yarn involves Sears, which made one of the worst financial mistakes in retailing history when it passed on a deal to purchase Home Depot in the early 1980s. The authors are self-serving at times; for example, they whine too much about paying $104.5 million to dispose of a sex-discrimination lawsuit. But there's no denying the smashing performance of Big Orange. Marcus and Blank paint a story with some sparkling advice for practically anyone in business. --Dan Ring
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Book Description Paperback. Condition: new. Paperback. One of the greatest entrepreneurial success stories of the past twenty yearsWhen a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.Great Stories"Ming the Merciless"- The inside account of the man who fired Arthur Blank and Bernie Marcus"My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot"Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive"Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaignA Company with a ConscienceWhen disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts.Great LessonsKnow your customer- In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low pricesWhy everyday low prices mean more sales overall- The marketing philosophy The Home Depot learned from talking with Sam WaltonMarket leadership- Why The Home Depot never goes to a major new market with plans to open just a few storesThe strategy for profitable growth- How The Home Depot redefined its U.S. market from its $135billion traditional "do-it-yourself" base to a much larger pond of $365 billionHow to change the rules of the game- How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customersBuilt from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years.Opening the First Store"What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."Customer Service"If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'"Giving Back"When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is co The founders of Home Depot describe how they started their business on a shoestring and its dramatic growth into a multi-billion-dollar corporation, emphasizing their belief that morals, ethics, and principles should be the fo Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780812933789
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