How to Get RICH Selling Banking and Brokerage Services to Women - Hardcover

How to Get RICH Selling Banking and Brokerage Services to Women by Rebecca Maddox, MBA, CPA and Marti Smye, PhD. Numbers tell the story—it's women who influence the decisions that affect everything from investments to retirement, from insurance to estate planning in their households—90% of them.* Maddox and Smye know that you, the banking and brokerage professional, are in a highly-competitive business. They've designed this book to give you the edge over your competition. In it, they teach you all about the D-Gene™. They provide you with the tools that will help you understand the gender differences that affect how women buy, so that you can sell more to them, to their family, to their friends—and to their entire network. They’ve even included a can’t-miss chapter on selling to couples. Read this book, apply the principles, and watch your book of business explode! (*2004-2005 Prudential Study)