Landing on Your Feet: A Story of Business Mistakes, Survival, and Mistakes - Hardcover

Kerrison has founded three technology companies that have reached multimillion-dollar levels and earned national recognition, and although his is a rags-to-riches story, it is not your typical "business cookbook," as he likes to refer to the vast majority of business success recipe books out there. This reads more like a novel than a self-help guide; it is a personal story that begins when the author was seven years old and ran his first business, a lemonade stand. He lost his father to cancer while still in his teens, and so it was through great adversity that he managed to go to college and complete a business degree in 1974. Through an association with IBM early in his career, he eventually devised a way to form his own company by selling used IBM machines and software services on the open market. Kerrison pulls no punches in taking the reader through all the inevitable mistakes and meltdowns that occurred along the way. The final section, "The Toolkit," does contain a number of practical sales and management techniques. David Siegfried
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