I Stand for Canada: The Story of the Maple Leaf Flag - Hardcover

Our flag is seen by millions of Canadians every day and by millions more people around the world. Its elegantly simple design is instantly identifi - able, whether worn as a shoulder patch on the uniform of a Canadian peacekeeper or held high by the athlete chosen to lead Canada¹s team into the Olympic stadium. At home, we encounter the maple leaf symbol wherever we look: along the Trans-Canada Highway, at the entrance to national parks, flying over more than 20,000 federal government offices, in the skies on Air Canada planes. From bacon and beer to berets and badges, the stylized red maple leaf has become our nation¹s most successful brand and visual emblem. I Stand for Canada chronicles the evolution of the maple leaf as Canada¹s pre-eminent symbol, from its first appearance in French colonial times to its ubiquitous 21st-century presence, central to the corporate identity programs of countless companies and organizations. Over 18,000 copies have been sold since publication. Now stunningly rejacketed for the Canada Day celebrations with quotes from Pierre Berton, Mel Hurtig, Roy MacGregor, Farley Mowat, and Shelagh Rogers.