Starting an Online Business All-in-One For Dummies - Softcover

Belew, Shannon; Elad, Joel

4.02

81 ratings by Goodreads

9781118123195: Starting an Online Business All-in-One For Dummies

Softcover

ISBN 10: 1118123190 ISBN 13: 9781118123195

Publisher: For Dummies, 2011

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Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

Updated to include coverage of the latest online marketing tools, techniques, and trends
Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
Explains how your location can actually bring new customers to you
Details ways to build a business plan that translates your ideas into a profitable enterprise
Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.

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From the Back Cover:

Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal
Claim a name — choose the perfect domain name and learn to create a killer Web site
Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently
Plan for security — know the risks, develop a security plan, and learn how to handle an attack
Drum up business — market your company via search engine optimization, advertising, blogs, and social media
Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay
Find your niche — consider products and services tailored to a particular customer base
For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

Ideas for funding your online start-up
Tips on trademarks and copyrights
Ways to help your customers find you
How to move your brick-and-mortar customers online
What mobile commerce can do for you
Instant e-commerce solutions to try
Hints for maximizing social media
Ways to breathe new life into a tired business

11 Books in 1

Online Business Basics
Legal and Accounting
Web Site Design
Online and Operating
Internet Security
Boosting Sales
Retail to E-Tail
Storefront Selling
Fundraising Sites
Niche E-Commerce
E-Commerce Advanced

About the Author:

Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses.

Joel Elad operates NewComix.com, an online business he began in 1998, and contributes to Entrepreneur magazine and SmartBiz.com.

"About this title" may belong to another edition of this title.