Business Gamification For Dummies - Softcover

Learn to:

• Build a successful gamification program
• Entice and retain customers
• Drive employee behavior within your organization

Want to use gamification concepts in business? Game on!

Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.

• Gamification 101 ― find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives
• Pick your path ― get a handle on the six types of gamification frameworks ― social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge ― to decide which is best for your business goals
• Get your game on ― discover how to assemble your team and get your gamification program off the ground, whether you're building your own gamification program from scratch or partnering with a provider
• Smart gamification ― expand your knowledge with suggested resources for further study and sites and apps that get gamification right

Open the book and find:

• The lowdown on game mechanics
• What makes users tick
• Tips on clarifying business objectives
• Valued vs. valuable behavior
• The rewards of rewarding
• The 4-1-1 on gamification frameworks
• How to use gamification technology
• Advice on deploying your gamification program
• The scoop on analyzing data

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.