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Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
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About the Author:
Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.
Review:
With the volume, Dr. Hart invites readers to engage a wide variety of academic perspectives that discuss shifts in video game production and marketing in the face of an evolving and maturing gaming public. These essays offer a far more complex and compelling discussion beyond a “dollars and cents” economic analysis of the video game industry; they also provide insight into the interplay between the industry and how it creates and markets games for changing audiences. (Nicholas D. Bowman, West Virginia University)
There is a web of critical issues at play in the economic world of games, and Hart’s collection begins to untangle them. These essays start a much needed conversation about the unseen economic motivations in gaming culture. (Sky LaRell Anderson, Denison University)
The reality of the video game industry is that it is a business and economic forces have tremendous impact upon its growth and development. The Evolution and Social Impact of Video Game Economics functions as a valuable guide to game scholars for understanding how such forces interact with the games that they play and study. (Matthew Wysocki, Flagler College)
There is a web of critical issues at play in the economic world of games, and Hart’s collection begins to untangle them. These essays start a much needed conversation about the unseen economic motivations in gaming culture. (Sky LaRell Anderson, Denison University)
The reality of the video game industry is that it is a business and economic forces have tremendous impact upon its growth and development. The Evolution and Social Impact of Video Game Economics functions as a valuable guide to game scholars for understanding how such forces interact with the games that they play and study. (Matthew Wysocki, Flagler College)
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- PublisherLexington Books
- Publication date2017
- ISBN 10 1498543413
- ISBN 13 9781498543415
- BindingHardcover
- Number of pages180
- EditorHart Casey B.
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The Evolution and Social Impact of Video Game Economics Studies in New Media
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Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies. Seller Inventory # B9781498543415
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The Evolution and Social Impact of Video Game Economics (Studies in New Media)
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