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Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers.
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About the Author:
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.
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- PublisherBluebird
- Publication date2017
- ISBN 10 1509814574
- ISBN 13 9781509814572
- BindingPaperback
- Number of pages160
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How To Write Better Copy (Paperback)
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Book Description Paperback. Condition: new. Paperback. Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then, step-by-step, it takes you from 'how to write a headline' to 'how to get the response you want from your reader'. With examples at every stage, and explanations based on both the author's 25 years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers. Advice on getting people to notice your copy, engage with it and do what you want them to do. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781509814572
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