About the Author:
In keeping with its whimsical identity as an independent republic, people working for The Republic of Tea are not managers or vice presidents; the company designates its employees as Ministers and Ambassadors, its customers Citizens, and its sales outlets Embassies . Ron Rubin and Stuart Avery Gold are "Ministers" of The Republic of Tea, one of the most successful and fastest growing cachet brands in America today. Headquartered in Novato, California, The Republic of Tea sells the finest teas and herbs in the world to specialty food and select department stores, cafés and restaurants, as well as through its award-winning mail order catalog. Ron Rubin, the "Minister of Tea," is Chairman of the Board of The Republic of Tea. He keeps a permanent residence in Clayton, Missouri. Stuart Avery Gold, the "Minister of Travel," is COO, and the lauded editorial "voice" for the company's Tea Revolution. He keeps a permanent residence in Boca Raton, Florida.
From Booklist:
A decade ago, Mel and Patricia Ziegler, who also founded the Banana Republic clothing store, started the Republic of Tea, a seller of specialty teas. They formed a partnership with entrepreneur Bill Rosenweig, and the trio published The Republic of Tea: Letters to a Young Zentrepreneur (1992), a collection of enthusiastic correspondence between the Zieglers and Rosenweig that led to the start of the company. In 1994 Rubin read that book and soon ended up buying the company. Gold came aboard shortly thereafter. Calling themselves the Minister of Tea and the Minister of Travel, the pair maintained the company's quirky, New Age-ish outlook and philosophy. Adding their own slangy, hip imprint to the Zieglers' original concept, Rubin and Gold say they are now compelled to provide for others the "essence of what it takes to succeed, to live the life [one] imagine[s] and dream[s] of." Although their advice may be too mellow for coffee drinkers, they succeed in offering an alternative view of how to do business. David Rouse
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