Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including:
Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.
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Paul Karasik is the president of The Business Institute, a sales and management training and consulting company. He has devoted eighteen years to helping America's financial industry professionals achieve their goals.
Paul is the author of six business classics, including Sweet Persuasion, How to Make It Big in the Seminar Business, and Seminar Selling: The Ultimate Resource Guide for Marketing Financial Services.
He is the founder of the American Seminar Leaders Association and a popular presenter at professional conferences and seminars throughout North America.
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Book Description Hardcover. Condition: New. In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome them The nine most effective strategic approaches to "target marketing" success Five guidelines for qualifying prospects more effectively Sixty-five ways to snap a sales slump Ten ways to get clients to say yes Four simple steps to generate new business with current clients Five guidelines for overcoming objections Six sample scripts to make closing ratios soarWhether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success. Seller Inventory # DADAX1576601498
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