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In Fixed Ideas Joan Didion describes how, since September 11, 2001, there has been a determined effort by the administration to promote an imperial America—a "New Unilateralism"—and how, in many parts of America, there is now a "disconnect" between the government and citizens.

 

"[Americans] recognized even then [immediately after 9/11], with flames still visible in lower Manhattan, that the words 'bipartisanship' and 'national unity' had come to mean acquiescence to the administration's preexisting agenda—for example the imperative for further tax cuts, the necessity for Arctic drilling, the systematic elimination of regulatory and union protections, even the funding for the missile shield."

 

Frank Rich in his preface notes: "The reassuring point of the fixed ideas was to suppress other ideas that might prompt questions or fears about either the logic or hidden political agendas of those conducting what CNN branded as 'America's New War.'"

 

He adds, "This White House is famously secretive and on-message, but its skills go beyond that. It knows the power of narrative, especially a single narrative with clear-cut heroes and evildoers, and it knows how to drown out any distracting subplots before they undermine the main story."

 

Book and cover design by Milton Glaser, Inc.

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About the Author:
Joan Didion is the author of the novels Run River, Play It as It Lays, A Book of Common Prayer, Democracy, and The Last Thing He Wanted. Her nonfiction includes Slouching Towards Bethlehem, The White Album, Salvador, Miami, After Henry, and Political Fictions.

Frank Rich is a writer-at-large for New York magazine. His books include Ghost Light, a memoir, and The Greatest Story Ever Sold: The Decline and Fall of Truth in Bush’s America. He is an Executive Producer of the HBO series Veep.
From Booklist:
In times of national crisis, the public turns to such proven, clear-eyed observers of American society as Didion to place events within a historical and political context. But after September 11, those who initiated discussions regarding the causes of the tragedy were instantly branded as traitors as the White House simultaneously launched the war on terrorism and a public relations campaign that blatantly oversimplified the complex realities involved. A shrewd, seasoned, and superbly articulate interpreter of the machinations of American politics, particularly the art of spin, Didion concisely but precisely breaks down the rhetoric and media strategies of George W. Bush and company, identifying key "fixed ideas, or national pieties" that were marshaled "to stake new ground in old domestic wars" and bolster the administration's stand on everything from environmental laws to school prayer to the war in Iraq, which, Didion reminds readers, has actually been on the agenda since the Reagan administration. First published in the New York Review of Books, this is an essential work of clarity in a time of obfuscation. Donna Seaman
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  • PublisherNew York Review Books
  • Publication date2003
  • ISBN 10 1590170733
  • ISBN 13 9781590170731
  • BindingPaperback
  • Number of pages44
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