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Book by Siebel, Thomas M., House, Pat
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Cyber Rules: Strategies for Excelling at E-Business offers exactly what its title promises: a series of deliberate considerations and well-reasoned actions designed to help even a technophobic newcomer tackle both the promises and the challenges of the virtual marketplace. Siebel Systems founder Thomas Siebel describes how time-tested business principles are still essential for success. But to achieve full potential in the future, he contends, companies must also have a solid understanding of the way technology will fundamentally affect every aspect of people's lives. These still-emerging policies and procedures of the electronic business world are thus dependent upon a "dual set of rules"; traditional methods, such as identifying target markets and assessing customer needs, now compose only one part of the ultimate picture. It is these "less familiar" and "less commonsensical" practices upon which Cyber Rules subsequently focuses. Part I authoritatively analyzes the direction that business has taken since the first commercial Web sites appeared in 1993; Part II thoughtfully examines the emerging trends that could shape the Net's "second generation"; and Part III suggests how small or large businesses can "get there from here." --Howard Rothman
From the Inside Flap:
The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
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- PublisherJuan Granica S A
- Publication date2000
- ISBN 10 8475778046
- ISBN 13 9788475778044
- BindingPaperback
- Number of pages317
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Cyber-Rules: Estrategias Para el Exito en el E-Business
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Ediciones Granica, S.A.
(2000)
ISBN 10: 8475778046
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Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.08. Seller Inventory # G8475778046I4N00
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Book Description Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Traces d'humidité sur les premières et dernières pages. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Traces of humidity on the first and last pages. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-113-793
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Book Description Condition: Bueno. Recoge: El mercado virtual; El "info-entretenimiento" privado cederá paso a la empresa global; Los pioneros de Internet reformarán sus industrias; Las compañías on-line llegarán a ser para-empresas; El panorama de las ventas y el marketing se reconfigurará.EAN: 9788475778044 Tipo: Libros Categoría: Economía y empresa| Empresa, estrategia y gestión Título: Cyber-rulesAutor: Pat House Editorial: GRANICA (6 junio 2012) Idioma: ES Páginas: 317 Peso: 454 Año de publicación: 2012. Seller Inventory # Happ-2023-07-19-3aef02ca
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Book Description Condition: Como nuevo. Recoge: El mercado virtual; El "info-entretenimiento" privado cederá paso a la empresa global; Los pioneros de Internet reformarán sus industrias; Las compañías on-line llegarán a ser para-empresas; El panorama de las ventas y el marketing se reconfigurará.EAN: 9788475778044 Tipo: Libros Categoría: Economía y empresa| Empresa, estrategia y gestión Título: Cyber-rulesAutor: Pat House Editorial: GRANICA (6 junio 2012) Idioma: ES Páginas: 317 Peso: 454 Año de publicación: 2012. Seller Inventory # Happ-2023-06-27-034e604d
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Cyber Rules. Estrategias para destacar en el e-business
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Book Description Condition: Bueno. Granica. Tapa blanda. Cubierta deslucida. 22 cm. Este libro está en el almacén 2. Bueno. Seller Inventory # 85171
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Book Description Condition: Bueno. Granica. Tapa dura con sobrecubierta. Sobrecubierta deslucida. 22 cm. Bueno. Seller Inventory # 110282
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Book Description Encuadernación de tapa dura. Condition: Bien. Dust Jacket Condition: Bien. C260973. Granica - 317pp Estrategias para destacar en el E-Business. S. Seller Inventory # 1010408
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