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Published by Watson-Guptill Publications, Incorporated, 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Watson-Guptill Publications, Incorporated, 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Billboard Books, 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55.
Published by Billboard Books, 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.55.
Published by New York, New York, U.S.A.: Watson-Guptill Pubns, 2003
ISBN 10: 0823077292ISBN 13: 9780823077298
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Book
Hardcover. Condition: Good. Dust Jacket Condition: Good. Hardback in good condition with good minus dust jacket. Underlining in text. Revised and updated edition.
Published by Lakewood, New Jersey, U.S.A.: Bpi Communications, 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Book
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. hardcover in fine condition with near fine dust jacket.
Published by Watson-Guptill Publications, Incorporated, New York, New York, U.S.A., 1999
Seller: Ziern-Hanon Galleries, Frontenac, MO, U.S.A.
Hard Cover. Condition: Fine. Dust Jacket Condition: Fine. New York, New York, U.S.A.: Billboard/Watson-Guptill, 1999 Hard Cover.
Published by Billboard Books, New York, 2003
ISBN 10: 0823077292ISBN 13: 9780823077298
Seller: Book Express (NZ), Wellington, New Zealand
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 330 pages. Ex-library. ffep missing.xii, 308 pages : 24 cm T he maxim in the music industry has always been You can't make it on talent alone, and with This Business of Music Marketing & Prom otion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, r oyalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have r evolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply-create a marketing plan, know your copyrights, be familiar with the laws of commerce-but t here are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This stream lined, reorganized, and updated edition features an all-new chapt er (Twenty-Five Profile-Building Ideas to Use Right Now), which w ill help readers get a running start in the recording business. T hey'll also find completely updated material about Internet sales and promotion techniques, the latest information available on in tegrated marketing and e-marketing strategles, and brand-new list ings of information resources Includes index Selling music in t he new entertainment marketplace -- Charting the corporate hitmak ing process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- P ricing, payouts, and profits -- Distributing through stores and t heir suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publici ty -- Promoting the product: online techniques -- Promoting the p roduct: radio, video, and television -- Promoting the product: sa les incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generat ing revenue from writing and publishing -- Marketing and promotin g music in foreign countries -- Monitoring and managing the marke ting program -- Twenty profile-building ideas to use right now -- Talking shop: interviews Includes bibliographical references an d index.
Published by Bpi Communications, Lakewood, New Jersey, U.S.A., 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Book
Hard Cover. Condition: Very Good. Publisher: Billboard Books, 1999, V.Good, HB, ISBN: 0-8230-7711-X.
Published by Billboard/Watson-Guptill, New York, NY, U.S.A., 1999
ISBN 10: 082307711XISBN 13: 9780823077113
Book First Edition
Hardcover. Condition: Good. First Edition. 308 pages. Index. "Intended as a source of practical information for anyone currently involved in, or thinking about getting involved in, selling music to the listening public." - from page xi. Clean with light wear and minimal markings. Nice working copy.